Updated Feb 2026

TikTok Image Sizes 2026

Complete TikTok dimension reference: profile pictures, video specs, photo mode, and advertising.

Quick Reference

Content Type Dimensions Aspect Ratio Notes
Profile Picture 720 × 720 px 1:1 Displays at 200×200. Shown as circle.
Video (Vertical) 1080 × 1920 px 9:16 Standard TikTok format. Full-screen mobile.
Video (Square) 1080 × 1080 px 1:1 Supported but less common.
Video (Horizontal) 1920 × 1080 px 16:9 Supported but adds black bars.
Photo Mode/Carousel 1080 × 1920 px 9:16 Up to 35 photos per post.
In-Feed Ads 1080 × 1920 px 9:16 9-60 seconds, max 500 MB.

Detailed Specifications

Profile Picture

Recommended Upload 720 × 720 px
Minimum Size 200 × 200 px
Display Size 200 × 200 px
Aspect Ratio 1:1 (Square)
Pro Tips:
  • Upload 720×720 for crisp quality on all devices
  • Displays as circle — center your subject
  • Use bright, recognizable images (appears small in feed)
  • Profile pic shows in comments, duets, stitches

Video (Vertical — Standard)

Resolution 1080 × 1920 px
Aspect Ratio 9:16 (Vertical)
Video Length 3s – 10 min
Max File Size 2 GB
Formats MP4, MOV, WebM
Pro Tips:
  • 9:16 is the native TikTok format — fills entire mobile screen
  • Optimal length: 21-34 seconds (highest engagement)
  • First 3 seconds are critical — hook viewers immediately
  • Add captions — 70%+ watch without sound
  • Keep branding/text in safe zone (center 80%)

Video (Square/Horizontal)

Square (1:1) 1080 × 1080 px
Horizontal (16:9) 1920 × 1080 px
Display Note Adds black bars
Pro Tips:
  • Square (1:1) works but doesn't fill screen — less immersive
  • Horizontal (16:9) adds large black bars top/bottom on mobile
  • Always shoot vertical 9:16 for TikTok if possible
  • Repurposing YouTube videos? Crop to 9:16 for best results

Photo Mode / Carousel

Recommended Size 1080 × 1920 px
Aspect Ratio 9:16 (Vertical)
Max Photos 35 per post
Formats JPG, PNG
Pro Tips:
  • Photo Mode launched 2022 — growing in popularity
  • Great for tutorials, before/after, memes, infographics
  • Each photo displays 2-10 seconds (user swipes)
  • Add music/voiceover for better engagement
  • Use 1080×1920 for full-screen vertical display

In-Feed Ads (TikTok Ads)

Video Resolution 1080 × 1920 px
Aspect Ratio 9:16, 1:1, 16:9
Video Length 9 – 60 seconds
Max File Size 500 MB
Profile Icon (Ads) 98 × 98 px
Pro Tips:
  • In-feed ads appear in "For You" feed — blend with organic content
  • 9-15 seconds performs best for ads (shorter = higher completion rate)
  • Use native TikTok look (user-generated style) — avoid polished ads
  • CTA appears at video end — don't ask for action too early

Best Practices

Engagement Tips:
  • Hook in 1-3 seconds: TikTok's algorithm tracks watch time — grab attention immediately
  • Use trending sounds: Videos with trending audio get 50%+ more views
  • Vertical only: Always shoot 9:16 — horizontal formats perform 70% worse
  • Add captions: 70% watch muted — captions increase completion by 40%
  • Optimal length: 21-34 seconds (highest retention + shareability)
  • Post timing: 6-9 AM, 12-3 PM, 7-11 PM (user's local time)