Updated for 2025

Social Media Image Sizes & Specs

Complete reference guide for image dimensions across all major social media platforms. Always up-to-date with the latest specifications.

IG

Instagram

Updated Jan 2025

Profile Picture 320×320
Feed Post (Square) 1080×1080
Story 1080×1920
Reel 1080×1920

Facebook

Updated Jan 2025

Profile Picture 180×180
Cover Photo 820×312
Feed Post 1200×630
Story 1080×1920

Twitter / X

Updated Jan 2025

Profile Picture 400×400
Header Photo 1500×500
Post Image 1200×675
Card Image 800×418

YouTube

Updated Jan 2025

Channel Icon 800×800
Channel Banner 2560×1440
Thumbnail 1280×720
Video (Full HD) 1920×1080
in

LinkedIn

Updated Jan 2025

Profile Picture 400×400
Cover Photo 1584×396
Post Image 1200×627
Company Logo 300×300
TT

TikTok

Updated Jan 2025

Profile Picture 200×200
Video 1080×1920
Thumbnail 1080×1920
Aspect Ratio 9:16
P

Pinterest

Updated Jan 2025

Profile Picture 165×165
Pin (Standard) 1000×1500
Pin (Square) 1000×1000
Cover Photo 800×450
@

Threads

Updated Jan 2025

Profile Picture 320×320
Post Image 1080×1350
Video 1080×1920
Max Images 10 per post
R

Reddit

Updated Jan 2025

Profile Picture 256×256
Banner 1920×384
Post Image 1200×1200
D

Discord

Updated Jan 2025

Server Icon 512×512
Banner 960×540
Profile Picture 128×128
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Pro Tip

Always export images at 2x resolution for high-DPI displays. For example, if the spec says 1080×1080, export at 2160×2160 and let the platform scale it down for optimal quality.

Common Image Format Guidelines

File Formats

  • JPG/JPEG: Best for photos and complex images
  • PNG: Best for graphics with transparency or text
  • WebP: Modern format, smaller file sizes
  • GIF: For simple animations only

File Size Limits

  • Instagram: Up to 30MB for images
  • Facebook: Up to 4MB recommended
  • Twitter: Up to 5MB for images
  • LinkedIn: Up to 8MB for images

Aspect Ratios

  • 1:1 (Square): Universal, works everywhere
  • 4:5 (Portrait): Popular on Instagram
  • 16:9 (Landscape): Standard for videos
  • 9:16 (Vertical): Stories and Reels

Quality Tips

  • Export at 100% quality to avoid compression
  • Use sRGB color space for web
  • Avoid upscaling images – maintain original quality
  • Test on mobile devices before posting